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You’ll need to be clear as to which type of copywriter (copy) you’re referring to. There are branding or image copywriters, they typically write for advertising agencies. Then there are direct response copywriters, they write to sell off the “page.” Content writing, in my opinion, is a whole ‘nother world — closer to journalism and essay writing than to the above two disciplines. Content marketing is designed to educate. The sell is almost secondary.
But because the end goal for all is the same — to get the sale, regardless of the approach All can benefit from the following book list that I’ve compiled over the years — recommendations from A-list direct response copywriters I follow: Sales Letters That Sizzle By Herschel Gordon Lewis The Copy Book: How 32 Of The World’s Best Advertising Writers Write Their Copy By Designers & Art Directors Association of the UK First Hundred Million By E. The books that any budding Copywriter should read to improve their Copywriting skills are below- these more useful for Sales Copy. For content writing that’s an entirely different kettle of fish. Anways Here is my condensed list- I've left some out, but this is a great starter list. Hope you enjoy!
Name Product: Ben Suarez – 7 Steps to Freedom II: Remote Direct Marketing Professional Home Study Course COST: $399 Author: Ben Suarez Size: 6.63 GB Actually I didn’t know this existed Ben Suarez is not selling seminar seats What he did with his knowledge is he created The Suarez Corporation – over 100 mln $ a year company. By many – The 7 Steps to Freedom is THE BEST book on direct marketing ever. Now – let’s see the seminar (looks like it’s VHS-rip) I have included PDF version of his book – but I edition, not II ed. Ben Suarez has written the best “how to” book for anyone wanting to start and build a sucessful mail order or direct response business. Suarez reveals many step-by-step formulas for selecting products, testing the market for a new product idea, writing great ads and direct mail letters, and so much more.
This is an incredible book! Suarez used to have a job, then went to work for Gary Halbert in the early 1970s. He took what he learned from Halbert and started his own companywhich he has grown to over $120,000,000 in annual sales. He is a great teacher as well. Very methodical. Very thorough.
If you want to study one of the best copyriters and business builders of our time, you must study this book. DOWNLOAD Mirror 1.